Introduction to social media

  • Macmillan Professionals
  • Professionals
  • Volunteers
  • Public

Duration:
Format: E-Learning
Level: Foundation
Focusing on core knowledge and skills, and looking at how to apply some of the learning in your workplace.

Programme:
Leadership and change
Whether you need to deliver memorable presentations, manage projects or lead teams, these courses will provide you with the knowledge and the confidence you need to shine.

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This resource helps you use social media tools professionally and effectively when supporting Macmillan.

Getting started in this fast-growing field can be a difficult task. Find the answers to questions about setting up your account, sending your first tweet, and discover exactly what a hashtag is.

Topics include:

  • Where we are - an introduction
  • Security and reputation management
  • Signposting to information
  • Adhering to Macmillan's tone of voice
  • Posting content
  • Facebook
  • Twitter - A guide to tweeting
  • What to do, and not to do, on social media

Course objectives

  • Understand the issues around security and reputation management.
  • Improve your skills in signposting to information.
  • Develop your understanding of both Facebook and Twitter and explore their different uses.
  • Learn about Macmillan's tone of voice guidelines and how to adhere to them.
  • Develop your knowledge of what to do, and not to do, on social media.

Course Audience

Suitable for Macmillan Professionals and Health & Social Care Professionals in promoting their services online, supporting patients or communicating with peers.